Your privacy matters

We know that when you order baby essentials, you're trusting us with more than just a package. You're sharing your address, your contact details, and information about your family. We take that trust seriously. This page explains, in plain language, what information we collect when you shop with us, how we use it, and the choices you have. We've kept it short and readable on purpose — no dense legal language, because you have enough to read as it is.

Information we collect

We only collect the information we actually need to get your order to you and to answer your questions.

Order details

When you place an order, we collect your name, shipping address, email address, and the items you chose. This is the minimum we need to pack your parcel, label it correctly, and send you updates about where it is. We don't ask for more than what's required.

Payment information

Payment is processed securely at checkout through trusted payment providers. We don't store your card numbers on our own servers. Once a payment goes through, we only keep the order record needed to fulfill your purchase and handle any returns or questions later.

Basic usage information

Like most online stores, we keep simple records of which pages you visit and how you move around the site. This helps us understand what parents are looking for — which products get the most attention, whether a page is hard to find, and where we can make shopping easier. This information is general and doesn't identify you personally.

How we use your information

We use what we collect for a small number of straightforward reasons.

First, to process and deliver your order. That means packing your pacifiers and clips, printing shipping labels, sending your confirmation email, and sharing tracking details. We also use your contact details to respond when you reach out to us with a question, a return request, or feedback.

Second, to keep you informed. If there's a delay with your order, a product you love is back in stock, or we have a shipping update, we'll let you know. We don't flood your inbox — we send messages that matter to your orders or your account.

Third, to improve our store. Looking at which products and pages are most helpful helps us choose what to carry, write clearer descriptions, and make the site easier to use on a phone.

We don't sell your information

This is important enough to say plainly: we do not sell, rent, or trade your personal information to third parties for their own marketing purposes. Ever. The information you share with us stays with us. We don't hand it out so other companies can build profiles of your family or target your inbox with ads you never asked for.

The only people who see your information are the trusted partners who help us run the store — our shipping providers, who need your address to deliver your parcel, and our payment processor, who needs the details to take payment. These partners are only allowed to use your information to provide that service to us, and they're expected to protect it just as we do.

Data security

We take reasonable, practical steps to keep your information safe. Our site uses secure connections so the details you enter at checkout are protected in transit. We limit access to order information to the small number of people who actually need it to pack and support orders. We don't keep more information than we need, and we don't store sensitive payment details ourselves.

No system is ever completely risk-free, and we won't pretend otherwise. But we're careful, we're thoughtful, and we treat your information the way we'd want our own family's details treated.

Your choices

Your information is yours. If you'd like to see what we have on file about an order, you can ask us. If you want to update or correct your details, we can help with that too. And if at any point you'd prefer we don't hold your information, reach out through our Contact Us page and we'll tell you what we can remove and how.

You can also unsubscribe from any promotional messages we send at any time. We'd rather you hear from us only when it's useful to you.